One of OM Bank’s biggest advantages is that it did not start from scratch.
Old Mutual already had significant “bank like” operations in place.
Its Money Account business includes hundreds of thousands of transaction and savings accounts and around R1.5 billion in deposits.
Old Mutual Finance brings a R15.5 billion loan book, 346 branches and more than 2,000 staff.
Old Mutual Connect adds over 160,000 mobile customers to the ecosystem. By bringing these operations together under OM Bank, the group has given the new bank an immediate head start.
The strategy going forward is clear. Old Mutual plans to migrate around 500,000 existing Money Account customers to the new platform and attract many more from its broader client base.
The group already serves millions of South Africans through insurance, lending and investment products. A banking app creates far more regular interaction with clients than most other financial products.
Old Mutual estimates that banking could result in up to 24 interactions per client per year. That creates ongoing engagement and new opportunities to serve clients more effectively.
‘OM Bank aims to grow to between 2.5 million and 3 million customers’
To reach profitability by 2028, OM Bank aims to grow to between 2.5 million and 3 million customers.
That is pretty ambitious, but the early growth rate suggests the target is not totally unrealistic even in a rather saturated digital banking environment.
With strong existing relationships, a national branch footprint, significant digital investment and a rather well known and trusted brand behind it, OM Bank has positioned itself for rapid scaling.